'google' Category

• AdWords Editor 8.0.1 Download URL

  Google recently announced a snazzy new update to the AdWords Editor, to 8.0.1. There’s a few problems with this release cycle. Firstly, whether you are offered 7.6.1 or 8.0.1 to download, depends on the language settings that you have on your Google Account. If you have “US English” (at least in the UK), the URL [...]

  September 5th, 2010

• SEO: Close Reading Of Search Results

  Looking closely at Google’s search results can be informative – at least, if you take some inductive leaps, and apply knowledge learned in other activities. Take a look at the graphic, showing these early April 2010 search results for Matt Cutts’ web site. Notice that the same articles appear several times, wIth slightly different URLs? [...]

  May 17th, 2010

• Googlebot and Search Visitors

  I’ve been interested in the behaviour of Googlebot, the robot that Google uses to crawl the web, for years. It’s a topic that seems largely unaddressed by search engine optimisers, yet the behaviour of Googlebot should be extremely important. After all, uncrawled sites tend to have problems with ranking many pages – the best you [...]

  April 8th, 2010

• Google, Transparency, Social Media and PR

  Google has a major strength and a major weakness, and they are the same. It is an engineering-lead business. That gives it some unique capabilities and some weaknesses. Before you make too many assumptions about me, let’s disabuse some of them: I used to be a Top Contributor in the AdWords Help Forum (that’s a [...]

  March 3rd, 2010

• Duplicate Content, And Blog Spammers

  Around half the people I talk to, about Search Engine Optimisation, are terrified of duplicate content on their own websites. But 80% or more of the spam that I see, is massively duplicated. Why do real site owners, with valuable content but multiple paths to it, fear duplicate penalties from Google, but spammers who endlessly [...]

  February 28th, 2010

• Google Hates Me, I’m Being Penalised. Or Not.

  Great story from a Google staffer about how his site started to disappear from rankings. I’ve seen clients lose *huge* chunks of traffic for very similar reasons. Sometimes the reason you don’t show isn’t for the obvious search engine optimisation reasons or that you’ve lost Google’s love. Sometimes there’s a simple technological explanation…

  February 25th, 2010

• Google Product Search, Ciao, Foundem and the right to make a buck in search results

  The Telegraph gives some details about the cases being brought against Google in Europe, about product search results. Who’s complaining, and about what, makes for some interesting speculation. Let’s have a look at what Google Product Search is, and does, first… so we’ve got some context. Google Product Search It’s free. Anyone can sign up, [...]

  February 24th, 2010

• Social Network results in Google Search Results

  Personalised Search – how personal is it? Well, Bill Slawski, author of the SEO by the Sea blog, is someone for whom I’ve a lot of respect. So he’s in my social network. And when I went looking for recent articles on the uses of Google’s Website Optimiser for SEO purposes, look what I found: [...]

  February 22nd, 2010

• Google Is Better On Caffeine?

  Google continually fiddles with the way in which search results are ranked and presented. Usually we find out after the fact. This time, Google is telling us beforehand, and inviting comments, on the Google Webmaster Blog. What’s the significance? Early warning of rank changes – helpful to know, and there’s a feedback form at the [...]

  August 11th, 2009

• Making Money With Google AdWords

  Good summary article from Google specifying all the ways that you can’t make money online, and some of the ways that you can safely make money with an outline of the techniques that should work. On the AdWords Help Forum, users asking about various scams are a common feature. More common since the credit crunch [...]

  July 10th, 2009