Effective Internet Marketing Strategy and Technique Through Experiments, Measurement and Audit

'identity' Category

  • Google Buzz, Mac, Chrome, Apple Mail and iPad

    Like many Internet Marketeers that I know, I’m delighted to use a MacBook for the majority of my desktop and mobile usage. One of my problem areas for using Google’s technology stack is that Safari isn’t fully supported - not to the extent that FireFox and nominally Chrome are. One example being that Gears on [...]

  • Search Engine Optimisers, Spam and Reputation Management

    I detest spam. I don’t like it in my email. I don’t like it on websites and reading the spam dropped into blog comments leaves me feeling tainted. I’m also involved in online reputation management for a few clients, and spam that involves the clients’ name can be very hard to work with. This issue [...]

  • Search & Identity

    Google can now show personal information in search results, in the USA. The Google Profiles feature doesn’t appear to be fully enabled elsewhere in the world, possibly because it appears to be close-coupled to the “knol” identity verification process, which is restricted to the US for the moment.
    As Google Profiles rolls out, it will allow [...]

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