'intent' Category

• Twelve ways, plus a bit, less a few.

  Interesting click fraud chorus starting up here. This thought provoking piece, The 12 Ways of Click Fraud by Mike O’Krongli, is a response to the Andy Beal/Shuman Ghosemajumder articles. See also Andrew Goodman’s piece and his other one.
  I’m not entirely convinced by all of Mikes’ arguments. In the interests of trying to refine the message […]

  December 15th, 2006

• Google Writes About Click Fraud

  Interesting article, Google, Click Fraud and Invalid Clicks about Google and click fraud, by Matt Cutt’s colleague Shuman Ghosemajumder. There’s at least two categories that I don’t see addressed in the article. Maybe I read it too quickly. Twice.

  Identifiable robots. Some spiders identify themselves not just by behaviour but in the user agent and […]

  December 14th, 2006

• Misleading advertising by Precision Marketing, perhaps.

  What does “Updated database offers DIY lovers” mean for you? A list of inflatable adult toys you can make at home, or a mailing list of home improvement enthusiasts? You have to be so careful with language to avoid double meanings or unintended interpretations. This example came in some email offering us mailing lists… but […]

  November 7th, 2006

• WSJ, Google, Content Match, Advertisers and Abuse

  A social comment article about Gmail advertising in the WSJ a few days ago was interesting. It blamed Google for irrelevant adverts. Now, I’d take this problem and turn it on its’ head. What can advertisers and agencies learn from the article?

  Lily
  The first item to attract derision was the confusion of “Lily” and “Lily Allen”. […]

  November 3rd, 2006

• Has your web store crippled your sales?

  Maybe you started as a bricks’n’mortar store and you’ve added an online operation, or perhaps you had the idea of going online from the beginning and went straight online? You picked out some store software, or were forced to use a package, perhaps supplied by the manufacturer or distributor.
  Chances are strong that when you made […]

  October 10th, 2006

• Snippet control

  Search Engine “snippets” are those little bits of descriptive text that appear with your site name. To get the maximum benefit from organic search, you should be trying to manage your snippets. Some of the Search Engines make that easier.
  Google offers several controls:

  Don’t index this page (
  Page Control
  So you’ve now manipulated the content on […]

  September 27th, 2006

• Automating Adverts

  Automation of advertising is an issue to which I’ll return, repeatedly. We often are involved with clients who have large catalogues of products, one of the areas in which automation works best. Everybody has a different structure to the catalogue, different needs and different rates of update. Complexity is added with the presence or absence […]

  September 11th, 2006