'internet strategy' Category

• Driving More Web Visitors - New and Small Business Presentation

  I recently gave a talk to some new and small businesses in our office building. Merjis is in serviced offices in Bedford intended for creative and innovative businesses, the Bedford i-Lab. Part of the mission for the buildings’ staff is to encourage co-operative working, and to help grow the businesses. I volunteered some time to [...]

  November 28th, 2009

• Why Advertising Is Decreasing

  I read the most unutterable drivel in a TechCrunch article - “Why Advertising Is Failing On The Internet“. There’s parts of the argument that I don’t have any personal experience with, but when looking at the bits that I do know about, I believe that the author, Eric Clemons, is just spewing nonsense. He points [...]

  March 23rd, 2009

• Search Engine Marketing 2009 Projections

  The main trends that will be visible in 2009:

  Google will struggle to retain revenues using a variety of techniques
  Searchers will spend more time browsing and convert after more clicks
  Online revenues will generally increase - but business margins will be squeezed
  Internet Theft Scandals - Click Fraud, Phishing and Account Theft

  Details and the consequences? Read on…
  Google Will [...]

  January 5th, 2009

• Blogs, Spam And Rank

  This blogs visitor volume slid for a few weeks, a couple of months ago. So did the spam comment volume. It was actually easier to see the slide in the Akismet 15-day spam queue, than anything else. Spam went down 10% over a period of less than two weeks, and was strongly correlated with visitor [...]

  October 20th, 2008

• SEO vs PPC

  Andrew Goodman has an interesting start on a discussion of the relative merits of PPC and SEO. I think he’s found an worthwhile thread, but I believe that there’s a different type of analysis to be usefully applied. It is that clicks have different meanings; here is one model for looking at what clicks mean.
  I [...]

  March 16th, 2008

• Web Marketing In Context, 2003 Survey

  Most businesses follow the Kevin Costner “Field Of Dreams” visionary model for their website:
  “If You Build It, They Will Come”.
  Annoyingly, this model usually fails. Let’s have a look at how people think about their web marketing and why they end up either ravingly happy or cynical depressives about their efforts. Web Marketing, or Internet [...]

  March 10th, 2008

• Anatomy of a Web Spam Attack

  We’ve recently watched spammers at work, from initial contact through to dropping a litter trail across a site. This is on one of our own sites, rather than a client site, so we’re happy to share what we’ve seen. Because this activity doesn’t involve client data, and is clearly activity that is not intended to [...]

  September 9th, 2007

• Top Position: Higher CTR, Higher MinCPC.

  An article on Search Engine Land adds more information to the flimsy FAQ. So the top position is supposed to have a higher (unpublished and incomparable) CTR as a criterion, and a different (unpublished and incomparable) MinCPC as the qualification to appear.
  The auction still seems to be built on the generalised second price model. [...]

  August 10th, 2007

• Google Top Position Pricing Motivational Analysis

  Google announced yesterday (2007/08/08) that the pricing system for placing adverts above organic search results is to change. What effect will this have on advertisers and other Google stakeholders, and what reasons might Google have for doing so?
  As you might expect, a first pass analysis suggests that Google is using this to increase revenue streams. [...]

  August 9th, 2007

• Google is destroying the web!

  Adam Lasnik, Google’s missionary to the heathens, fired up to convince webmasters to use links only if they fit the citation model, wrote a few months ago that he and Matt joked that people are often bragging they have an undetectable technique to raise rank. The interview (second link in this paragraph, to Stone Temple) [...]

  July 30th, 2007