'internet strategy' Category

• Rev B: SEO, Game Theory and Intrinsically Corruptible Systems

  This is the other article on the End Of Life As We Know It. See also “Rev A“, published previously. A recent posting by Matt Cutts to invite reporting of paid links to Google set me thinking. One thought train lead to a fairly predictable (for me) posting. The other has lead into some stranger [...]

  April 24th, 2007

• Google Announces Content Match Training Improvements

  New guidance from Google has been released today, on a temporary site, offering more information about the effective use of content match (WARNING: opens in new window – see below). We’ll be reviewing the content over the next few days, and giving Google some frank feedback. First and most obvious problem that it resizes windows [...]

  December 21st, 2006

• Economist, Google and the UK

  The Economist quotes Eric Schmidt talking about Adland’s test tube, on UK advertisers being at the leading edge. The Economist is one of my favourite magazines, along with New Scientist and the stimulating Harvard Business Review. There’s surely some mistake, though. If the UK is such a leading edge and buzzing place, why do all [...]

  December 15th, 2006

• SME’s Failed by IAB “Media More Engaging”

  The Internet Advertising Bureau in the US (there’s another IAB in the UK) has just started advertising a promotion for internet advertising. They offer a microsite that is a microcosm of everything you should avoid doing in Search Engine Marketing, as a small business hoping to gain visitors. It’s also pretty much against most recommendations [...]

  December 4th, 2006

• So who is this Ted Leonsis anyway?

  Hmm, passion at work over Ted Leonsis, high honcho at AOL. Some US SEO’s are getting frothy over what seem like pretty innocuous remarks made by a CEO to a Washington Post journalist. That article reads to me like a non-techy journalist picking up human interest angle on “this internet thing”, and that Ted Leonsis [...]

  December 4th, 2006

• Google Blog for Advertisers and Agencies

  New Google blog for consumer packaged goods agencies and advertisers. Their main mission, at present, seems to be to encourage and promote brand advertising videos. I wonder if this has anything to do with the YouTube acquisition by Google? Duh.

  November 7th, 2006

• Has your web store crippled your sales?

  Maybe you started as a bricks’n’mortar store and you’ve added an online operation, or perhaps you had the idea of going online from the beginning and went straight online? You picked out some store software, or were forced to use a package, perhaps supplied by the manufacturer or distributor. Chances are strong that when you [...]

  October 10th, 2006

• Automating Adverts

  Automation of advertising is an issue to which I’ll return, repeatedly. We often are involved with clients who have large catalogues of products, one of the areas in which automation works best. Everybody has a different structure to the catalogue, different needs and different rates of update. Complexity is added with the presence or absence [...]

  September 11th, 2006