'internet strategy' Category

• So who is this Ted Leonsis anyway?

  Hmm, passion at work over Ted Leonsis, high honcho at AOL. Some US SEO’s are getting frothy over what seem like pretty innocuous remarks made by a CEO to a Washington Post journalist. That article reads to me like a non-techy journalist picking up human interest angle on “this internet thing”, and that Ted Leonsis […]

  December 4th, 2006

• Google Blog for Advertisers and Agencies

  New Google blog for consumer packaged goods agencies and advertisers.
  Their main mission, at present, seems to be to encourage and promote brand advertising videos. I wonder if this has anything to do with the YouTube acquisition by Google? Duh.

  November 7th, 2006

• Has your web store crippled your sales?

  Maybe you started as a bricks’n’mortar store and you’ve added an online operation, or perhaps you had the idea of going online from the beginning and went straight online? You picked out some store software, or were forced to use a package, perhaps supplied by the manufacturer or distributor.
  Chances are strong that when you made […]

  October 10th, 2006

• Automating Adverts

  Automation of advertising is an issue to which I’ll return, repeatedly. We often are involved with clients who have large catalogues of products, one of the areas in which automation works best. Everybody has a different structure to the catalogue, different needs and different rates of update. Complexity is added with the presence or absence […]

  September 11th, 2006