'marketing' Category

• Google AdWords, Agencies, GAPs – A Future?

  Google is probably evolving its’ thinking about end users and agencies. If I’m right, it sees a shake up in the way that AdWords is sold, supported and managed, and has an implication for the future profit potential of Google. It’s quite an interesting future, if I’m right, but to get there, we need a [...]

  June 20th, 2010

• Social Media and Reputation Management: FaceBook Presence

  Earlier this year (mid February, 2010), I was doing a bit of research into social media and how larger brands are perceived in, and are reacting to, social media. My sample was based on online electronics goods stores. This article focuses on FaceBook and will emphasise the different ways that major brands were treating FaceBook. [...]

  April 27th, 2010

• Google SideWiki – Sideways Social Media

  If you aren’t part of the discussion… who’s in control of your brand? Google’s Sidewiki is an often neglected part of Social Media analysis and reputation management. It’s available as part of the Google Toolbar and in the as-yet nascent Google Chrome Browser market. Volume of users that *could* be engaged? The last estimated usage [...]

  March 8th, 2010

• iLab Presentation from 2010-02-25

  Click on the icon at lower right of the slide below, to get a full-screen view. Only 30 or so slides, not 280!

  These are the slides we used (well, uploaded to “280slides.com“, and slightly edited for that service) for the presentation last Thursday. The slides wouldn’t upload (from Keynote, via a PowerPoint export) to Google [...]

  March 2nd, 2010

• Duplicate Content, And Blog Spammers

  Around half the people I talk to, about Search Engine Optimisation, are terrified of duplicate content on their own websites. But 80% or more of the spam that I see, is massively duplicated. Why do real site owners, with valuable content but multiple paths to it, fear duplicate penalties from Google, but spammers who endlessly [...]

  February 28th, 2010

• PC World – Online Subscriptions

  There’s a classic FAIL in user handling on many eCommerce sites: forcing users to register details before you’ve explained the reason and value. People know that they need to hand over addresses for shipping, but requiring them to offer these details before you’ve verified that the items are in stock and available, or that you [...]

  February 3rd, 2010

• Boosting Web Site Presence – Review Sites

  Having your products and services reviewed can have multiple effects.

  Google Local – reviewed businesses typically rank higher
  Google Product Search – good reviews help more prominence in listings
  Prospects like reviews – next closest thing to word of mouth recommendation
  Reviews can be listed when people search for products and the business name

  Unsatisfied buyers are typically around five [...]

  November 29th, 2009

• Driving More Web Visitors – New and Small Business Presentation

  I recently gave a talk to some new and small businesses in our office building. Merjis is in serviced offices in Bedford intended for creative and innovative businesses, the Bedford i-Lab. Part of the mission for the buildings’ staff is to encourage co-operative working, and to help grow the businesses. I volunteered some time to [...]

  November 28th, 2009

• Search Engine Marketing 2009 Projections

  The main trends that will be visible in 2009:

  Google will struggle to retain revenues using a variety of techniques
  Searchers will spend more time browsing and convert after more clicks
  Online revenues will generally increase – but business margins will be squeezed
  Internet Theft Scandals – Click Fraud, Phishing and Account Theft

  Details and the consequences? Read on…
  Google Will [...]

  January 5th, 2009

• AdWords: Back To Boot Camp, Week 1, Day 1

  Time to revisit how AdWords works, and winning tactics and strategies. I’ve been answering some more questions over on the AdWords Help Forum and I’ve realised that while I’m spinning ever more clever ways to optimise, that a lot of people are just starting with AdWords and making the same old mistakes. However, Google AdWords [...]

  November 20th, 2008