'marketing' Category

• MSN adCenter User Community Vexation

  I’m going, someday, to write about a web site or business that I like… I promise. In the meantime, here’s another nutty bit of Microsoft activity. In September, the Bing and Yahoo search network will merge in the UK. While you can now do some activity on those networks and generate some business, because neither [...]

  July 7th, 2011

• Web Marketing Lecture in Bedford, 2011/05/18

  The local chapter of the British Computing Society and Bedford College are hosting a meeting that should be of interest to small businesses in the Bedford area on the subject of “Online Business Marketing for the Non-Technical”, presented by Stefan Drew, Wednesday, 18th May 2011 18;30 to 20:00. Book online at Bedford College. Material disclosure: [...]

  May 7th, 2011

• Search Marketing Essentials, The Resource List

  I gave a talk recently at Bedford College, with Mark Cook of the agency Further. Mark covered social media, focusing on the need to fully engage with the audience as a contrast to the usual marketing communications methods. I was focused on search marketing essentials. Here’s an embedded Google Doc, with a list of major [...]

  October 22nd, 2010

• Google AdWords, Agencies, GAPs – A Future?

  Google is probably evolving its’ thinking about end users and agencies. If I’m right, it sees a shake up in the way that AdWords is sold, supported and managed, and has an implication for the future profit potential of Google. It’s quite an interesting future, if I’m right, but to get there, we need a [...]

  June 20th, 2010

• Social Media and Reputation Management: FaceBook Presence

  Earlier this year (mid February, 2010), I was doing a bit of research into social media and how larger brands are perceived in, and are reacting to, social media. My sample was based on online electronics goods stores. This article focuses on FaceBook and will emphasise the different ways that major brands were treating FaceBook. [...]

  April 27th, 2010

• Google SideWiki – Sideways Social Media

  If you aren’t part of the discussion… who’s in control of your brand? Google’s Sidewiki is an often neglected part of Social Media analysis and reputation management. It’s available as part of the Google Toolbar and in the as-yet nascent Google Chrome Browser market. Volume of users that *could* be engaged? The last estimated usage [...]

  March 8th, 2010

• iLab Presentation from 2010-02-25

  Click on the icon at lower right of the slide below, to get a full-screen view. Only 30 or so slides, not 280! These are the slides we used (well, uploaded to “280slides.com“, and slightly edited for that service) for the presentation last Thursday. The slides wouldn’t upload (from Keynote, via a PowerPoint export) to [...]

  March 2nd, 2010

• Duplicate Content, And Blog Spammers

  Around half the people I talk to, about Search Engine Optimisation, are terrified of duplicate content on their own websites. But 80% or more of the spam that I see, is massively duplicated. Why do real site owners, with valuable content but multiple paths to it, fear duplicate penalties from Google, but spammers who endlessly [...]

  February 28th, 2010

• PC World – Online Subscriptions

  There’s a classic FAIL in user handling on many eCommerce sites: forcing users to register details before you’ve explained the reason and value. People know that they need to hand over addresses for shipping, but requiring them to offer these details before you’ve verified that the items are in stock and available, or that you [...]

  February 3rd, 2010

• Boosting Web Site Presence – Review Sites

  Having your products and services reviewed can have multiple effects. Google Local – reviewed businesses typically rank higher Google Product Search – good reviews help more prominence in listings Prospects like reviews – next closest thing to word of mouth recommendation Reviews can be listed when people search for products and the business name Unsatisfied [...]

  November 29th, 2009