'marketing' Category

• AdSense and Behavioural Targeting

  Matt Cutts has elliptically proposed that AdSense is a form of Behavioural Targeting. Or, maybe he’s proposing something else… Hmm. Let’s look at that.
  The proposition represents that AdSense is to Behavioural Targeting as Hydrogen Bonds are to Van Der Waals Forces.
  While both forces arise from the intermolecular behaviour of electrical charge, the Hydrogen Bond […]

  April 26th, 2007

• Rev B: SEO, Game Theory and Intrinsically Corruptible Systems

  This is the other article on the End Of Life As We Know It. See also “Rev A“, published previously.
  A recent posting by Matt Cutts to invite reporting of paid links to Google set me thinking. One thought train lead to a fairly predictable (for me) posting. The other has lead into some stranger […]

  April 24th, 2007

• Rev A: SEO, Game Theory and Intrinsically Corruptible Systems

  I’m pretty sure that I can see a rising interest in, and reasons for, dislodging Google’s search and search advertising dominance. However, the causes are complex and the way in which it would happen are even more subject to unpredictable accidents. I’ve now written this article twice, with different perspectives… And I couldn’t think of […]

  April 21st, 2007

• Search Engine Blog Awards

  That nice Mr Ball nominated us as SEM blog for the Search Engine Journal Awards. Aww, shucks. And gee whillickers. Head on over and add your favourites, right now. Mine? Well, take a look at the comments there!

  December 15th, 2006

• SME’s Failed by IAB “Media More Engaging”

  The Internet Advertising Bureau in the US (there’s another IAB in the UK) has just started advertising a promotion for internet advertising. They offer a microsite that is a microcosm of everything you should avoid doing in Search Engine Marketing, as a small business hoping to gain visitors. It’s also pretty much against most recommendations […]

  December 4th, 2006

• AdWords QS is BS

  Google has just announced a number of the factors that affect Landing Page Quality Score in the Inside AdWords Blog. This article needs heavy revision in the light of Google’s new information. The main thrust - that QS is composed of several different factors, some of which affecting initial MinCPC and others affecting longer term […]

  November 24th, 2006

• Misleading advertising by Precision Marketing, perhaps.

  What does “Updated database offers DIY lovers” mean for you? A list of inflatable adult toys you can make at home, or a mailing list of home improvement enthusiasts? You have to be so careful with language to avoid double meanings or unintended interpretations. This example came in some email offering us mailing lists… but […]

  November 7th, 2006

• Google Blog for Advertisers and Agencies

  New Google blog for consumer packaged goods agencies and advertisers.
  Their main mission, at present, seems to be to encourage and promote brand advertising videos. I wonder if this has anything to do with the YouTube acquisition by Google? Duh.

  November 7th, 2006

• WSJ, Google, Content Match, Advertisers and Abuse

  A social comment article about Gmail advertising in the WSJ a few days ago was interesting. It blamed Google for irrelevant adverts. Now, I’d take this problem and turn it on its’ head. What can advertisers and agencies learn from the article?

  Lily
  The first item to attract derision was the confusion of “Lily” and “Lily Allen”. […]

  November 3rd, 2006

• Click Fraud Reconstructed - keyword search

  I’ll state it clearly - we do not claim to be click fraud specialists. Our research into improving internet marketing, part of which is given here, illuminates click fraud mostly as a side effect of trying to identify user behaviour on web sites, in order to make sites work better for users and advertisers. There […]

  October 23rd, 2006