'marketing' Category

• Driving More Web Visitors – New and Small Business Presentation

  I recently gave a talk to some new and small businesses in our office building. Merjis is in serviced offices in Bedford intended for creative and innovative businesses, the Bedford i-Lab. Part of the mission for the buildings’ staff is to encourage co-operative working, and to help grow the businesses. I volunteered some time to [...]

  November 28th, 2009

• Search Engine Marketing 2009 Projections

  The main trends that will be visible in 2009: Google will struggle to retain revenues using a variety of techniques Searchers will spend more time browsing and convert after more clicks Online revenues will generally increase – but business margins will be squeezed Internet Theft Scandals – Click Fraud, Phishing and Account Theft Details and [...]

  January 5th, 2009

• AdWords: Back To Boot Camp, Week 1, Day 1

  Time to revisit how AdWords works, and winning tactics and strategies. I’ve been answering some more questions over on the AdWords Help Forum and I’ve realised that while I’m spinning ever more clever ways to optimise, that a lot of people are just starting with AdWords and making the same old mistakes. However, Google AdWords [...]

  November 20th, 2008

• Blogs, Spam And Rank

  This blogs visitor volume slid for a few weeks, a couple of months ago. So did the spam comment volume. It was actually easier to see the slide in the Akismet 15-day spam queue, than anything else. Spam went down 10% over a period of less than two weeks, and was strongly correlated with visitor [...]

  October 20th, 2008

• Spectacle Recycling, Content Match And MFA

  Part of what we do is SEO and conversion improvement, so I tend to take a close look at other sites that rank well in organic search, to see how they are constructed and whether they work only for the site owner, or work for the visitor too. That was thrown into highlight this week [...]

  September 28th, 2008

• Is AdWords Search History Permutation Fraudulent?

  Update 2009/02 I can no longer detect Search History Permutation using the diagnostic tests that I previously used – I believe that this is no longer operating, or it has become more subtle in its effects. Original article My first article on Search History usage was experiential; you can do the searches yourself and see [...]

  March 17th, 2008

• SEO vs PPC

  Andrew Goodman has an interesting start on a discussion of the relative merits of PPC and SEO. I think he’s found an worthwhile thread, but I believe that there’s a different type of analysis to be usefully applied. It is that clicks have different meanings; here is one model for looking at what clicks mean. [...]

  March 16th, 2008

• Web Marketing In Context, 2003 Survey

  Most businesses follow the Kevin Costner “Field Of Dreams” visionary model for their website: “If You Build It, They Will Come”. Annoyingly, this model usually fails. Let’s have a look at how people think about their web marketing and why they end up either ravingly happy or cynical depressives about their efforts. Web Marketing, or [...]

  March 10th, 2008

• Apples, not Turtles

  This article was triggered by unreliable internet connections, especially after upgrading to Apple’s latest Mac OS X release, Leopard. It’s a reflection on Brand, the Pareto Principle, and Perception, which is why it ties, strangely, to Internet Marketing. There’s an almost certainly apocryphal story that someone was presenting cosmology to a non-scientific audience. At the [...]

  January 30th, 2008

• Pride goeth before a fall

  Whooee, I’m going to have to watch my step. I monitor my presence on the web, mostly using Google Alerts and similar facilities. This is mainly because of my interest in online identity and especially because of the interaction of search and identity – a fairly common theme in these articles. I know who I [...]

  January 11th, 2008