'marketing' Category

• Someone else is annoyed by Google’s duplicity

  A YouTube Video Critique of AdWords Arbitrage shows some great examples of just why this is so damaging:

  October 19th, 2006

• Has your web store crippled your sales?

  Maybe you started as a bricks’n’mortar store and you’ve added an online operation, or perhaps you had the idea of going online from the beginning and went straight online? You picked out some store software, or were forced to use a package, perhaps supplied by the manufacturer or distributor.
  Chances are strong that when you made […]

  October 10th, 2006

• Snippet control

  Search Engine “snippets” are those little bits of descriptive text that appear with your site name. To get the maximum benefit from organic search, you should be trying to manage your snippets. Some of the Search Engines make that easier.
  Google offers several controls:

  Don’t index this page (
  Page Control
  So you’ve now manipulated the content on […]

  September 27th, 2006

• Measuring Paid Sources By Phone

  If your web site exists to inspire visitors to call you, then standard web analytics packages are useless. All that standard web analytics will tell you is that people visited, not that they called.
  Very small businesses, where the owner is likely to take the call, can make sure to ask the caller how they found […]

  September 14th, 2006

• Emergency Assistance: Zero or low impression keywords

  Perhaps because we spend a lot of time researching the odd parts of Google AdWords, Yahoo!Search marketing (a.k.a Overture), etc, we are often called in to rescue an advert or an account, or at least explain why AdWords or some other paid search program is behaving as it does.
  One of the problem types we’ve been […]

  September 12th, 2006