'microeconomics' Category

• AdWords Search History Permutation Victims

  I was wrong - Search History Permutation probably isn’t the sole cause of problems. Amongst my clients, I can see Search History Permutation (where the words in the current and previous search query are combined to generate new searches, and adverts are conscripted that the searcher wasn’t lookiing for). However, other clients are also having […]

  March 20th, 2008

• Is AdWords Search History Permutation Fraudulent?

  My first article on Search History usage was experiential; you can do the searches yourself and see the strange results. This article offers a different type of explanation with a lot more detailed argument. It raises the question for me - is Google’s use of AdWords Search History to generate adverts for unrequested keywords, fraudulent? […]

  March 17th, 2008

• Spam in Comments, Unattributed Content

  This article was triggered by a possibly spammy comment, and lead to investigating the quality of the site that was offered in the link. Bizarrely, it leads to further reflections on Google, and the Content Network. I struggle to make the Content Network work for my clients, at a reasonable ROI, and Google itself turns […]

  February 7th, 2008