Effective Internet Marketing Strategy and Technique Through Experiments, Measurement and Audit

'microsoft' Category

  • Microsoft and Yahoo - Read Him, Not Me.

    I’ve just been pointed to a masterful article about the proposed Microsoft acquisition of Yahoo.
    You know, I thought I’d written in below, about how a service company (Yahoo) and a product company (MS) would have integration problems - an issue I’ve seen before in startups where competent managers in one type of operation failed to […]

  • Microsoft + Yahoo = Opportunity

    Microsoft and Yahoo will doubtless want to capitalise on their current successes. Yahoo’s increasing Display Ad business is interesting. If they can use stuff like the targeting piloted by Microsoft AdCenter, and improve the control and measurement systems, they can take away Google’s toys…. and advertisers.
    In the UK, Google has over 80% of search […]

  • Windows drives me nuts

    I had a high priority task to get done, and took over an hour to log in. I have an active AntiVirus package for my Windows system. It detected nothing recently. Was I a rare victim of a Day Zero attack?
    Particularly vexatious is that the screen saver keeps running. As you are trying to […]

  • Microsoft AdCenter, CPC and Revenue

    When you start your own advertising platform, what expectation of revenue should you have? What does this imply for possible strategies for Redmond? Can throwing cash at the problem make it go away?

  • Windows, now and then

    Now: 9 Nov 2006
    [Jim] Allchin [Microsoft VP] Suggests Vista Won’t Need Antivirus

    During a telephone conference with reporters yesterday, outgoing Microsoft co-president Jim Allchin, while touting the new security features of Windows Vista, which was released to manufacturing yesterday, told a reporter that the system’s new lockdown features are so capable and thorough that he was […]

  • Hours lost fixing Internet Explorer

    Internet Explorer 7 was released last week to mixed reviews and comparisons with Firefox. A lot of misinformed opinion has been floating around about how this version supposedly “supports” CSS, isn’t it wonderful how Microsoft has embraced standards, etc. The actual truth is more mixed: Microsoft has certainly fixed a few of the […]

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