'paid search' Category

• Why Advertising Is Decreasing

  I read the most unutterable drivel in a TechCrunch article - “Why Advertising Is Failing On The Internet“. There’s parts of the argument that I don’t have any personal experience with, but when looking at the bits that I do know about, I believe that the author, Eric Clemons, is just spewing nonsense. He points [...]

  March 23rd, 2009

• Google’s Economist Explains The Auction

  Clear description of the importance of managing AdWords Quality Score and the effect on the auction and placement from Google Chief Economist, Hal Varian. I had a chat with a couple of Google’s AdWords Ad Quality Tech Specialists last week, and the description of Quality Score in the 10 minute video massively simplifies what is [...]

  March 12th, 2009

• Internet Marketing For Small Businesses

  Your website can help you stand out from competitors, and give you additional business. Here’s a brief, basic and easy guide to inexpensive ways to improve performance of your existing site, in five steps. I’m expecting that you are an owner-manager of a small or medium sized business - but the advice should still [...]

  February 26th, 2009

• Search Engine Marketing 2009 Projections

  The main trends that will be visible in 2009:

  Google will struggle to retain revenues using a variety of techniques
  Searchers will spend more time browsing and convert after more clicks
  Online revenues will generally increase - but business margins will be squeezed
  Internet Theft Scandals - Click Fraud, Phishing and Account Theft

  Details and the consequences? Read on…
  Google Will [...]

  January 5th, 2009

• Google’s Approach To Click Fraud - 2007

  Well, I’m a year late finding this PDF about Click Fraud, ROI and Advertiser Response by Kourosh Gharachorloo of Google. I was doing a periodic scan to see if anyone else has published how to interpret the autotagged gclid in AdWords. It’s nice to see that my old article anticipated many of the arguments - [...]

  October 18th, 2008

• Automated Bidding on AdWords

  We have done a lot of our work on AdWords using the API and programs that we’ve written. We’ve done some work with fast paced advertising - advertisers with a large inventory of rapidly changing stock with different prices (think “travel”). I was reminded of this when I saw a comment on this blog by [...]

  September 22nd, 2008

• PPC Auction Optimisation - Budget Wrangling

  In the introductory article about paid search auctions, I dismissed the simple “bid ordered” auction as being less effective at revenue generation than the generalised second price auction. I also implied that an opaque auction - one in which it is not clear on what search queries you are actually bidding and where the competitor [...]

  September 21st, 2008