'ppc' Category

• SEO, Click Fraud and Mis-Attribution

  I’ve been involved in some paid search click fraud measurement for about five years. It’s pretty interesting work, trying to understand whether the clicks you’ve bought are related to the traffic on the site, and any qualifiers that you’ve added, such as geotargets and the keywords. Oddly, it has provided a sideways illumination on a [...]

  November 23rd, 2009

• FeedBurner, Privacy, SEO and Trends

  My apologies if you’ve just received an email with a six month old news-type response article to something daft that I’d just read. Last year, I wrote a piece about a criticism of SEO, called “SEO: Bullshit is Bullshit“. This morning, for opaque reasons, FeedBurner sent the email version of the article off to my [...]

  March 1st, 2009

• AdWords: Back To Boot Camp, Week 1, Day 1

  Time to revisit how AdWords works, and winning tactics and strategies. I’ve been answering some more questions over on the AdWords Help Forum and I’ve realised that while I’m spinning ever more clever ways to optimise, that a lot of people are just starting with AdWords and making the same old mistakes. However, Google AdWords [...]

  November 20th, 2008

• Automated Bidding on AdWords

  We have done a lot of our work on AdWords using the API and programs that we’ve written. We’ve done some work with fast paced advertising – advertisers with a large inventory of rapidly changing stock with different prices (think “travel”). I was reminded of this when I saw a comment on this blog by [...]

  September 22nd, 2008

• PPC Auction Optimisation – Budget Wrangling

  In the introductory article about paid search auctions, I dismissed the simple “bid ordered” auction as being less effective at revenue generation than the generalised second price auction. I also implied that an opaque auction – one in which it is not clear on what search queries you are actually bidding and where the competitor [...]

  September 21st, 2008