'SEO' Category

• SEO vs PPC

  Andrew Goodman has an interesting start on a discussion of the relative merits of PPC and SEO. I think he’s found an worthwhile thread, but I believe that there’s a different type of analysis to be usefully applied. It is that clicks have different meanings; here is one model for looking at what clicks mean.
  I […]

  March 16th, 2008

• Twitxr Social Networking Beta.

  I don’t usually cover new Social Networking apps. But, I’m an iPhone addict and I finally came across an easy to use posting tool that might reduce the barrier to use for me, enough to make it something that I might do. Easy to use, but a bit of a pig to install on the […]

  March 4th, 2008

• Pride goeth before a fall

  Whooee, I’m going to have to watch my step. I monitor my presence on the web, mostly using Google Alerts and similar facilities. This is mainly because of my interest in online identity and especially because of the interaction of search and identity - a fairly common theme in these articles. I know who I […]

  January 11th, 2008

• Pointlessly Ranking High In SERPS

  Lijit is a useful tool, and so is the new-ish Google property, FeedBurner. Between them, they describe the searches that lead people to this blog. Looking at the searches that lead people here, provides some insight into how search engines determine rank, and the techniques that SEOs use.
  As of the day this article was […]

  January 9th, 2008

• Link Spam, Google Analytics and Content Match

  What concepts join link spam, Google’s web analytics program and AdWords/AdSense Contextual Match? It feels like the challenge the Flying Karamazov Brothers offered. Bring any three items to the show and they’d juggle them. I liked the sticky-slippery combination of bread dough, water melon and whole fish…
  The answer is, of course, Matt Cutts. Specifically […]

  April 30th, 2007

• Rev B: SEO, Game Theory and Intrinsically Corruptible Systems

  This is the other article on the End Of Life As We Know It. See also “Rev A“, published previously.
  A recent posting by Matt Cutts to invite reporting of paid links to Google set me thinking. One thought train lead to a fairly predictable (for me) posting. The other has lead into some stranger […]

  April 24th, 2007

• Rev A: SEO, Game Theory and Intrinsically Corruptible Systems

  I’m pretty sure that I can see a rising interest in, and reasons for, dislodging Google’s search and search advertising dominance. However, the causes are complex and the way in which it would happen are even more subject to unpredictable accidents. I’ve now written this article twice, with different perspectives… And I couldn’t think of […]

  April 21st, 2007

• Endgame for Organic Search?

  I’ve been busy for the last few months, and suffering from a seriously unreliable ADSL connection. When I’ve had time online, I’ve been busy meeting customer commitments, too busy to update the blog. Time spent muttering about making things work leads to some strange insights. Keeping to the consensual view isn’t helped when I read […]

  March 13th, 2007

• Dmoz - seven weeks and counting

  Dmoz, the publicly maintained human moderated directory operated by AOL/Netscape, has been dead in the water for about seven weeks. It is now using a frozen copy of the database so that users can at least get to stable parts of the directory.
  It’s beginning to cause anguish amongst the SEO-ers. Why?

  DMOZ, the ODP and […]

  December 15th, 2006

• SME’s Failed by IAB “Media More Engaging”

  The Internet Advertising Bureau in the US (there’s another IAB in the UK) has just started advertising a promotion for internet advertising. They offer a microsite that is a microcosm of everything you should avoid doing in Search Engine Marketing, as a small business hoping to gain visitors. It’s also pretty much against most recommendations […]

  December 4th, 2006