'SEO' Category

• So who is this Ted Leonsis anyway?

  Hmm, passion at work over Ted Leonsis, high honcho at AOL. Some US SEO’s are getting frothy over what seem like pretty innocuous remarks made by a CEO to a Washington Post journalist. That article reads to me like a non-techy journalist picking up human interest angle on “this internet thing”, and that Ted Leonsis […]

  December 4th, 2006

• AdWords QS is BS

  Google has just announced a number of the factors that affect Landing Page Quality Score in the Inside AdWords Blog. This article needs heavy revision in the light of Google’s new information. The main thrust - that QS is composed of several different factors, some of which affecting initial MinCPC and others affecting longer term […]

  November 24th, 2006

• Has your web store crippled your sales?

  Maybe you started as a bricks’n’mortar store and you’ve added an online operation, or perhaps you had the idea of going online from the beginning and went straight online? You picked out some store software, or were forced to use a package, perhaps supplied by the manufacturer or distributor.
  Chances are strong that when you made […]

  October 10th, 2006

• Snippet control

  Search Engine “snippets” are those little bits of descriptive text that appear with your site name. To get the maximum benefit from organic search, you should be trying to manage your snippets. Some of the Search Engines make that easier.
  Google offers several controls:

  Don’t index this page (
  Page Control
  So you’ve now manipulated the content on […]

  September 27th, 2006

• Free search engine listing

  Search engines return two sets of results, for the most part. One section, often called “Sponsored Links” are adverts paid for by the advertiser and usually payment is made each time that someone clicks on the advert. The other section is free listings. This is the list of sites that, in the opinion of the […]

  September 22nd, 2006