'SEO' Category

• Google Is Better On Caffeine?

  Google continually fiddles with the way in which search results are ranked and presented. Usually we find out after the fact. This time, Google is telling us beforehand, and inviting comments, on the Google Webmaster Blog. What’s the significance? Early warning of rank changes – helpful to know, and there’s a feedback form at the [...]

  August 11th, 2009

• Search & Identity

  Google can now show personal information in search results, in the USA. The Google Profiles feature doesn’t appear to be fully enabled elsewhere in the world, possibly because it appears to be close-coupled to the “knol” identity verification process, which is restricted to the US for the moment. As Google Profiles rolls out, it will [...]

  April 22nd, 2009

• Why Advertising Is Decreasing

  I read the most unutterable drivel in a TechCrunch article – “Why Advertising Is Failing On The Internet“. There’s parts of the argument that I don’t have any personal experience with, but when looking at the bits that I do know about, I believe that the author, Eric Clemons, is just spewing nonsense. He points [...]

  March 23rd, 2009

• FeedBurner, Privacy, SEO and Trends

  My apologies if you’ve just received an email with a six month old news-type response article to something daft that I’d just read. Last year, I wrote a piece about a criticism of SEO, called “SEO: Bullshit is Bullshit“. This morning, for opaque reasons, FeedBurner sent the email version of the article off to my [...]

  March 1st, 2009

• Internet Marketing For Small Businesses

  Your website can help you stand out from competitors, and give you additional business. Here’s a brief, basic and easy guide to inexpensive ways to improve performance of your existing site, in five steps. I’m expecting that you are an owner-manager of a small or medium sized business – but the advice should still be [...]

  February 26th, 2009

• Blogs, Spam And Rank

  This blogs visitor volume slid for a few weeks, a couple of months ago. So did the spam comment volume. It was actually easier to see the slide in the Akismet 15-day spam queue, than anything else. Spam went down 10% over a period of less than two weeks, and was strongly correlated with visitor [...]

  October 20th, 2008

• SEO: Bullshit is Bullshit.

  I’ve just finished re-reading a fairly old piece called “SEO Is Bullshit“. It’s still stupid. Why? It suffers from a failure to define terms. “SEO” as in “I will add your site to a 1000 spam filled pages for only $1.48 per link” is pretty lame. It isn’t even what I’d call SEO – it’s [...]

  October 12th, 2008

• Spectacle Recycling, Content Match And MFA

  Part of what we do is SEO and conversion improvement, so I tend to take a close look at other sites that rank well in organic search, to see how they are constructed and whether they work only for the site owner, or work for the visitor too. That was thrown into highlight this week [...]

  September 28th, 2008

• SEOMoz article on IIS

  I blogged about some of the issues involving IIS and case folding over on SEOmoz. Some interesting suggestions. Best comment so far from “G-Force”, to embed some ASP code in each page that checks the file name, and 301′s to the “right” case variant. Heavy work – individual page edit for each unique page. Unless, [...]

  September 26th, 2008

• Google UK HQ, SEO Failure

  Search for “belgrave house, london -hotel” and you get this: Note the missing description for the property? Yup. It is a flash site with no Open Directory Project listing. OK, so Google don’t own the building, but I find it slightly amusing that the UK HQ of the worlds biggest search engine is housed in [...]

  September 16th, 2008