'social media' Category

• Google Plus Shows More Identity Confusion at Google

  Google *really* don’t get how confusing they’ve made user identity. I’m required to have a new Google Account for every AdWords Account I open. Admittedly most of our work on AdWords has been fixing existing accounts rather than starting new ones, but I’ve still personally started tens of accounts. That means that I have tens [...]

  July 5th, 2011

• Google Goes Social With +1 for Websites?

  Google’s new “plus one” button for web sites is an interesting development and potentially a game changer – if done well. I’ve seen a few commentators calling this an attempt by Google to go the Social Media route. And it is, at first blush, out of the Social Media canon. Facebook and Twitter both have [...]

  June 3rd, 2011

• Experimental Results: Blog Spammers Do Target Comments

  I said that I’d be testing whether I had substantially reduced blog spamming on this blog’s articles, by changing the string that announced where to leave a comment or response to an article. The first thing to check is whether this blog, post-Caffeine and post-Panda, is still substantially where it used to be in search [...]

  May 22nd, 2011

• Jupix Innovation and Inspiration Day Presentation

  I attended Jupix‘ “Innovation and Imagination” conference yesterday. Main speaker was the estate agency trainer, Julian O’Dell of TM Training, who delivered a cracking series of talks on improving your estate agency from “good” to “excellent”, and the impact that better focused customer service has on revenues and profitability. My much shorter talk was about [...]

  May 11th, 2011

• Technorati State Of The Blogosphere Survey

  I completed the survey a little while ago and was intrigued by one question, about the technology used to create and deploy the blog. The question listed free third party hosting, paid third party hosting, and creating a blog from scratch. But that misses out what I’d thought was a significant tranche of blogs that [...]

  September 26th, 2010

• Google Sidewiki Made More Obvious – But Still a Tech Not A Benefit

  The Sidewiki, introduced almost a year ago, looked like an interesting tool and a way to allow users to interact with a site without on-site commentary enabled. Accessed via an unobtrusive button in the Chrome browser or via a Google Toolbar, it was all but completely invisible to most users, and rarely used. This new [...]

  September 5th, 2010

• RSA Animation: Drive – motivation lecture on YouTube

  The “RSA Animate” lecture on motivational factors, from 13th April 2010, presented with an amusing whiteboard animation – really effective. Watch the whiteboard animation. See more of these amazing talks, with the whiteboard animation, at The RSA.

  June 13th, 2010

• Humour: FaceBook on YouTube, the serious points?

  Social Media are increasingly important to an effective web presence. But sometimes… Here’s a comic view of FaceBook interactions. If you’re in business, it’s a good idea to maintain at least two identities – one for work and for friends… FaceBook in real life.

  June 13th, 2010

• Social Media and Reputation Management: FaceBook Presence

  Earlier this year (mid February, 2010), I was doing a bit of research into social media and how larger brands are perceived in, and are reacting to, social media. My sample was based on online electronics goods stores. This article focuses on FaceBook and will emphasise the different ways that major brands were treating FaceBook. [...]

  April 27th, 2010

• Google SideWiki – Sideways Social Media

  If you aren’t part of the discussion… who’s in control of your brand? Google’s Sidewiki is an often neglected part of Social Media analysis and reputation management. It’s available as part of the Google Toolbar and in the as-yet nascent Google Chrome Browser market. Volume of users that *could* be engaged? The last estimated usage [...]

  March 8th, 2010