'spamfighting' Category

• Spam in Comments, Unattributed Content

  This article was triggered by a possibly spammy comment, and lead to investigating the quality of the site that was offered in the link. Bizarrely, it leads to further reflections on Google, and the Content Network. I struggle to make the Content Network work for my clients, at a reasonable ROI, and Google itself turns […]

  February 7th, 2008

• Google Bowling And Identity

  Reducing the search engine ranking of competitors, known as “Google Bowling”, is getting some air time. A brief summary article “8 Ways a Competitor Can Sabotage Your Site” describes some techniques that can damage rank and steal or reduce traffic to a site. Of the eight techniques described, seven depend on weak identity online, and […]

  September 17th, 2007

• Anatomy of a Web Spam Attack

  We’ve recently watched spammers at work, from initial contact through to dropping a litter trail across a site. This is on one of our own sites, rather than a client site, so we’re happy to share what we’ve seen. Because this activity doesn’t involve client data, and is clearly activity that is not intended to […]

  September 9th, 2007