'training' Category

• GAP - Is It Worth It?

  About six months ago, I re-sat my Google Accredited Professional exam. I took the first one just a few months after the program was started, in 2005. Having taken the exam twice, I’m unhappy. I wouldn’t trust a Search Marketer with only a GAP, to do the right things. This is partly because the exam […]

  March 16th, 2008

• Google Announces Content Match Training Improvements

  New guidance from Google has been released today, on a temporary site, offering more information about the effective use of content match (WARNING: opens in new window - see below). We’ll be reviewing the content over the next few days, and giving Google some frank feedback.
  First and most obvious problem that it resizes windows […]

  December 21st, 2006

• Improving Upon Google AdWords Training - Part 1

  You’d think a multi-billion dollar commercial organisation, raising its funds through advertising, would offer a training course that helped advertisers. You’re right! The AdWords Learning Center offers a free training course, leading to a third-party administered fee-bearing exam.
  Regrettably, Google’s pursuit of wealth, or just plain incompetence, has lead them to some gilding of the truth. […]

  October 17th, 2006