'training' Category

• Web Marketing Lecture in Bedford, 2011/05/18

  The local chapter of the British Computing Society and Bedford College are hosting a meeting that should be of interest to small businesses in the Bedford area on the subject of “Online Business Marketing for the Non-Technical”, presented by Stefan Drew, Wednesday, 18th May 2011 18;30 to 20:00. Book online at Bedford College. Material disclosure: [...]

  May 7th, 2011

• iLab Presentation from 2010-02-25

  Click on the icon at lower right of the slide below, to get a full-screen view. Only 30 or so slides, not 280! These are the slides we used (well, uploaded to “280slides.com“, and slightly edited for that service) for the presentation last Thursday. The slides wouldn’t upload (from Keynote, via a PowerPoint export) to [...]

  March 2nd, 2010

• Driving More Web Visitors – New and Small Business Presentation

  I recently gave a talk to some new and small businesses in our office building. Merjis is in serviced offices in Bedford intended for creative and innovative businesses, the Bedford i-Lab. Part of the mission for the buildings’ staff is to encourage co-operative working, and to help grow the businesses. I volunteered some time to [...]

  November 28th, 2009

• GAP Test Defects – Part Two

  In the first part of this article series about Google AdWords Professional certification, I looked at some questions and answers that I considered to be of doubtful value. Here’s some more questions and answers from the exam that I think reflect badly on the value of a GAP certificate to an advertising professional and degrades [...]

  July 9th, 2008

• GAP – Is It Worth It?

  About six months ago, I re-sat my Google Accredited Professional exam. I took the first one just a few months after the program was started, in 2005. Having taken the exam twice, I’m unhappy. I wouldn’t trust a Search Marketer with only a GAP, to do the right things. This is partly because the exam [...]

  March 16th, 2008

• Google Announces Content Match Training Improvements

  New guidance from Google has been released today, on a temporary site, offering more information about the effective use of content match (WARNING: opens in new window – see below). We’ll be reviewing the content over the next few days, and giving Google some frank feedback. First and most obvious problem that it resizes windows [...]

  December 21st, 2006

• Improving Upon Google AdWords Training – Part 1

  You’d think a multi-billion dollar commercial organisation, raising its funds through advertising, would offer a training course that helped advertisers. You’re right! The AdWords Learning Center offers a free training course, leading to a third-party administered fee-bearing exam. Regrettably, Google’s pursuit of wealth, or just plain incompetence, has lead them to some gilding of the [...]

  October 17th, 2006