'trust' Category

• Google, Trust, Content Match, Placement Reports

  [Google now offer on/off control over domain parks, error pages, 404 pages, and more - this article is kept for historical purposes, only] A respected peer, Richard Ball, often writes about distribution fraud, and the waste of advertising funds on Google’s domain parking. I have some evidence to back up his claim that advertising on [...]

  August 17th, 2007

• Google is destroying the web!

  Adam Lasnik, Google’s missionary to the heathens, fired up to convince webmasters to use links only if they fit the citation model, wrote a few months ago that he and Matt joked that people are often bragging they have an undetectable technique to raise rank. The interview (second link in this paragraph, to Stone Temple) [...]

  July 30th, 2007

• Click Fraud, Google AdWords and gclid

  A tardy response to Matt Cutts posting and Shuman Ghosemajumder‘s joining in the debate… I don’t see some important stuff in Google’s approach to this issue. Maybe I’m selectively vision impaired. Or maybe I read too many other reports about naughtiness on the net. Update 2009-09 – you can now use Google’s Webmaster Console (Settings) [...]

  July 16th, 2007

• Rev B: SEO, Game Theory and Intrinsically Corruptible Systems

  This is the other article on the End Of Life As We Know It. See also “Rev A“, published previously. A recent posting by Matt Cutts to invite reporting of paid links to Google set me thinking. One thought train lead to a fairly predictable (for me) posting. The other has lead into some stranger [...]

  April 24th, 2007

• Rev A: SEO, Game Theory and Intrinsically Corruptible Systems

  I’m pretty sure that I can see a rising interest in, and reasons for, dislodging Google’s search and search advertising dominance. However, the causes are complex and the way in which it would happen are even more subject to unpredictable accidents. I’ve now written this article twice, with different perspectives… And I couldn’t think of [...]

  April 21st, 2007