Effective Internet Marketing Strategy and Technique Through Experiments, Measurement and Audit

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  • Work/Life Balance: Paper Planes

    We sponsored a student for a Masters by Research at Cranfield University last year, to do some work on using AI for improving content match for advertisers. I keep an eye open for what Cranfield gets involved in and ended up taking part in a competition on their recent Open Day showing how they contribute […]

  • Work/life balance: Making time for floods.

    This view looks out over the field to the southwest of the house. The far line of trees, on the near horizon, marks the normal far edge of the river, which is usually about 10 to 20 metres (30 to 60 feet) wide. The visible water here averages about 1 metre (3 feet) deep, […]

  • Incubator conversations

    There are some conversations that reveal the location. We have an office in a startup unit in i-Lab. Shared coffee area conversation:
    First seriously cold morning this winter, I’m frozen
    Yeah, these warm winters.
    Could do with a good cold winter to kill the insect vectors of disease.
    Sure could.
    Apart from a University, where else do you get that […]

  • Good Google - Accessibility Technologies and CAPTCHA

    Nice article on accessibility and usability improvements to “CAPTCHA” technologies.
    Generally, I’m not personally in favour of CAPTCHA - it’s essentially an exercise in security through obscurity. That means it won’t be long before those who find it a problem (spiders and bots) get better software that removes the obscurity. Long in this context means weeks […]

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