'usability' Category

• SEO: Click Through Rate and Bounce Rate

  I’m going to take issue with Rand Fishkin of SEOmoz. I think his most recent White Board Friday video is just plain wrong. Normally, I have a lot of respect for what SEOmoz does, but I think the advice and implications are not just wrong, but dangerously wrong.
  How Does Google Rank Results
  I don’t know all [...]

  March 26th, 2010

• Google Buzz, Mac, Chrome, Apple Mail and iPad

  Like many Internet Marketeers that I know, I’m delighted to use a MacBook for the majority of my desktop and mobile usage. One of my problem areas for using Google’s technology stack is that Safari isn’t fully supported – not to the extent that FireFox and nominally Chrome are. One example being that Gears on [...]

  February 15th, 2010

• Consistent User Interfaces Help Users

  Conversion rates, user satisfaction, and retention improve when you deliver a consistent user interface – one in which you tell customers something that is consistent with what you actually do. The issue arose with a client, but I have a personal experience of a very similar case.
  I logged into our banks internet banking facility. [...]

  February 7th, 2010

• Google Help Forums, Customer Service, SEO and Stupidity

  Not quite a Jane Austen title, but “Help Forums and Helplessness” involved far too many terminal sibilants. The recent launch of Google’s Nexus One, the Google branded Android phone, highlights Google’s fledgling incompetence with mass market customer service, already demonstrated in abundance in many of Google’s own help forums.
  Harsh criticism, you might think, but I’ve [...]

  January 14th, 2010

• Recession – Killing Me Softly

  If the recession isn’t doing enough to kill your business, here’s our top list for self-inflicted wounds you can use to drive your website into the ground.
  1 – Ignore Other Opportunities
  You can appear on Google Map listings. In Image search. In Video search. On YouTube. Blog searches. Mobile search. News sites. News aggregation sites. [...]

  March 11th, 2009

• Usability, SEO & Eye Tracking

  Interesting article about how Google use eye tracking to understand user behaviour. This also explains a lot about why ranking is so important. Heatmap tools like CrazyEgg (NOT like the tool in Google Analytics) also give some insight – not as rich as eye tracking, but a lot cheaper. We’ve used CrazyEgg and other similar [...]

  February 7th, 2009