'web analytics' Category

• 5 Things Meme, Pure Time Delay and Aggregation

  I got tagged. I just noticed.
  So, one of Richard Ball’s tag targets has a 80+ day response time. The effect is that a meme can lie low and then burst into life again. Rather like Quellism, or the Black Planner.
  Five Things About Me you probably don’t know, then Five Blogs Tagged and a short […]

  April 9th, 2007

• Macros, Analytics, Paid Search Performance Improvement

  An outline of the interaction of web analytics and paid search, with suggested usage and some minor extensions that would improve A/B testing using AdWords.

  April 3rd, 2007

• Confirmed: Web Analytics Packages Really Don’t Help Marketers

  I’ve been telling customers for years that web analytics packages are essentially mired in a technologists view of performance, not marketing. Now the larger agencies are starting in on the analytics vendors.
  We’ve developed our own, behind-the-scenes sets of analytics to identify user behaviour and optimise paid search marketing. If you can’t identify average pages […]

  December 8th, 2006

• Google AdWords Editorial Review - Hazards and Workrounds

  Google doesn’t document their editorial review process clearly, but many of the problems that I see over on the AdWords Help Forum are derived from this poorly documented subsystem. Editorial Review affects the Quality Score, Google’s aggregated description of many internal processes. The Quality Score determines how much you pay, when and where your adverts […]

  November 21st, 2006

• March of the robots

  Today is a break from my normal activities. I’m off to the Open University, for RoboFesta UK. I started research into signal processing and computer modelling, in the OU’s Energy Research Group, around 20 years ago. And that circle of interest is closed today.
  We develop software to improve internet advertising. Some of that software […]

  November 2nd, 2006

• Tracking with Flash Cookies

  Web Browsers can be configured to reject third party cookies (cookies that are not from the web server offering the pages you read). Third party cookies have several uses, commonly:

  individually tracking users across multiple sites
  anonymised web analytics

  Some users have configured their browsers to reject all cookies, including cookies from the web site that they are […]

  November 1st, 2006

• Google Analytics - Identifying Search Sites

  Short and informative article about improving Google Analytics detection and reporting of search sites. Especially useful is a list for the UK and Europe.

  October 26th, 2006

• Click Fraud Reconstructed - keyword search

  I’ll state it clearly - we do not claim to be click fraud specialists. Our research into improving internet marketing, part of which is given here, illuminates click fraud mostly as a side effect of trying to identify user behaviour on web sites, in order to make sites work better for users and advertisers. There […]

  October 23rd, 2006

• Google AdWords Conversion Tracking - The Good, The Bad and The Rest

  If you use Google AdWords, and you have online activity that you want visitors to do, then AdWords Conversion Tracking is probably what you want. Before you leap in to gleefully use it, you need to know what works and what doesn’t… Here’s an outline that should help you to work out what is happening […]

  September 29th, 2006

• Comparing AdWords and Overture (Yahoo!Search Marketing) Part 1

  Yahoo!Search Marketing (previously Overture, previously Goto) is the grandaddy of paid search. Despite “first mover advantage”, it is number 2 and looks headed to be number 3, at least in the US and Europe, to Google AdWords and more recently MSN AdCenter.
  It’s still an important source of leads though. Just as you shouldn’t ignore the […]

  September 28th, 2006