'web analytics' Category

• Click Fraud, Google AdWords and gclid

  A tardy response to Matt Cutts posting and Shuman Ghosemajumder‘s joining in the debate… I don’t see some important stuff in Google’s approach to this issue. Maybe I’m selectively vision impaired. Or maybe I read too many other reports about naughtiness on the net. Update 2009-09 – you can now use Google’s Webmaster Console (Settings) [...]

  July 16th, 2007

• AdWords Dynamic Keyword Insertion (DKI)

  Click Through Rate, abbreviated as CTR, is a crucial factor in AdWords advertising. Improve the CTR and you can perversely reduce the cost per click. With a high enough CTR, you can achieve the high prize on AdWords, of position 1 at a $0.01 per click. You can’t achieve this for every keyword, however, or [...]

  July 9th, 2007

• Google Analytics revised

  There’s a revised version of Google Analytics being rolled out. Looks like it has some cool features. Still no sign of an API in the online presentation to the new Google Analytics interface and features, so automating AdWords activity requires using yet another performance measurement system (e.g. Google AdWords Conversion Tracking). There’s an increased interaction [...]

  May 9th, 2007

• FeedBurner, YUI, Lijit

  Frequent visitors will note that this blog is now using a raw YUI template for WordPress. I’ll play with colours and styles, at some point – or more likely ask one of our graphics guys to sweeten it up some. We’ve also added FeedBurner Flares, to add email, Delicious, Digg and Technorati references. Search is [...]

  May 6th, 2007

• Link Spam, Google Analytics and Content Match

  What concepts join link spam, Google’s web analytics program and AdWords/AdSense Contextual Match? It feels like the challenge the Flying Karamazov Brothers offered. Bring any three items to the show and they’d juggle them. I liked the sticky-slippery combination of bread dough, water melon and whole fish… The answer is, of course, Matt Cutts. Specifically [...]

  April 30th, 2007

• 5 Things Meme, Pure Time Delay and Aggregation

  I got tagged. I just noticed. So, one of Richard Ball’s tag targets has a 80+ day response time. The effect is that a meme can lie low and then burst into life again. Rather like Quellism, or the Black Planner. Five Things About Me you probably don’t know, then Five Blogs Tagged and a [...]

  April 9th, 2007

• Macros, Analytics, Paid Search Performance Improvement

  An outline of the interaction of web analytics and paid search, with suggested usage and some minor extensions that would improve A/B testing using AdWords.

  April 3rd, 2007

• Confirmed: Web Analytics Packages Really Don’t Help Marketers

  I’ve been telling customers for years that web analytics packages are essentially mired in a technologists view of performance, not marketing. Now the larger agencies are starting in on the analytics vendors. We’ve developed our own, behind-the-scenes sets of analytics to identify user behaviour and optimise paid search marketing. If you can’t identify average pages [...]

  December 8th, 2006

• Google AdWords Editorial Review – Hazards and Workrounds

  Google doesn’t document their editorial review process clearly, but many of the problems that I see over on the AdWords Help Forum are derived from this poorly documented subsystem. Editorial Review affects the Quality Score, Google’s aggregated description of many internal processes. The Quality Score determines how much you pay, when and where your adverts [...]

  November 21st, 2006

• March of the robots

  Today is a break from my normal activities. I’m off to the Open University, for RoboFesta UK. I started research into signal processing and computer modelling, in the OU’s Energy Research Group, around 20 years ago. And that circle of interest is closed today. We develop software to improve internet advertising. Some of that software [...]

  November 2nd, 2006