'web analytics' Category

• Click Fraud Reconstructed - keyword search

  I’ll state it clearly - we do not claim to be click fraud specialists. Our research into improving internet marketing, part of which is given here, illuminates click fraud mostly as a side effect of trying to identify user behaviour on web sites, in order to make sites work better for users and advertisers. There […]

  October 23rd, 2006

• Google AdWords Conversion Tracking - The Good, The Bad and The Rest

  If you use Google AdWords, and you have online activity that you want visitors to do, then AdWords Conversion Tracking is probably what you want. Before you leap in to gleefully use it, you need to know what works and what doesn’t… Here’s an outline that should help you to work out what is happening […]

  September 29th, 2006

• Comparing AdWords and Overture (Yahoo!Search Marketing) Part 1

  Yahoo!Search Marketing (previously Overture, previously Goto) is the grandaddy of paid search. Despite “first mover advantage”, it is number 2 and looks headed to be number 3, at least in the US and Europe, to Google AdWords and more recently MSN AdCenter.
  It’s still an important source of leads though. Just as you shouldn’t ignore the […]

  September 28th, 2006

• Measuring Paid Sources By Phone

  If your web site exists to inspire visitors to call you, then standard web analytics packages are useless. All that standard web analytics will tell you is that people visited, not that they called.
  Very small businesses, where the owner is likely to take the call, can make sure to ask the caller how they found […]

  September 14th, 2006