'yahoo!' Category

• Blind Search Testing

  Microsoft employee Michael Kordahi has a new and suddenly popular tool - Blind Search. It presents search results from the three search engines side by side, with branding removed. Until a few hours ago, you could see which search engine users were voting for - until some git decided to game the service.
  As Michael himself [...]

  June 8th, 2009

• Internet Marketing For Small Businesses

  Your website can help you stand out from competitors, and give you additional business. Here’s a brief, basic and easy guide to inexpensive ways to improve performance of your existing site, in five steps. I’m expecting that you are an owner-manager of a small or medium sized business - but the advice should still [...]

  February 26th, 2009

• Automated Bidding on AdWords

  We have done a lot of our work on AdWords using the API and programs that we’ve written. We’ve done some work with fast paced advertising - advertisers with a large inventory of rapidly changing stock with different prices (think “travel”). I was reminded of this when I saw a comment on this blog by [...]

  September 22nd, 2008

• PPC Auction Optimisation - Budget Wrangling

  In the introductory article about paid search auctions, I dismissed the simple “bid ordered” auction as being less effective at revenue generation than the generalised second price auction. I also implied that an opaque auction - one in which it is not clear on what search queries you are actually bidding and where the competitor [...]

  September 21st, 2008

• IIS Cookieless Generates Spider Crawling Problems

  Another case of Web Server Log File Analysis on IIS being disturbed by bots, having the potential for SEO naughtiness and spamming the search engines. The problem is created by IIS’s cookieless model. The idea appears to be to present a unique string in the path so you can track sessions without needing a cookie. [...]

  August 18th, 2008

• Yahoo vs AdWords: Part Dieux

  Some time ago, I started a review comparing Yahoo!Search Marketing (previously Overture and previously Goto.com, but here known as “Y!SM”) with Google AdWords. Of course, Y!SM, which had been hanging fire on a promising new interface, Panama, promptly rolled the new stuff out. I claim no impact on this, just remark on an accident of [...]

  April 7th, 2008

• Google Slap, Microsoft & Yahoo! Search Marketing

  While I was driving to work, I began to wonder if the recent changes to Google AdWords, damaging a good many online businesses, have more to do with Microsoft’s hostile bidding for Yahoo!, than to do with advertisers. Google’s overarching significance is because of the organic search results. Most searches are not intended to find [...]

  March 25th, 2008

• AdWords - Relevance - WTF?

  I’ve been following a thread by a frustrated would-be advertiser in the AdWords Help Forum, with some interest. He’s obviously spotted that Google have potentially created a niche, by suppressing so many adverts when they think that the paid search results are less appropriate. The search is “No Country For Old Men DVD” or similar. [...]

  March 24th, 2008

• Microsoft and Yahoo - Read Him, Not Me.

  I’ve just been pointed to a masterful article about the proposed Microsoft acquisition of Yahoo.
  You know, I thought I’d written in below, about how a service company (Yahoo) and a product company (MS) would have integration problems - an issue I’ve seen before in startups where competent managers in one type of operation failed to [...]

  February 8th, 2008

• Microsoft + Yahoo = Opportunity

  Microsoft and Yahoo will doubtless want to capitalise on their current successes. Yahoo’s increasing Display Ad business is interesting. If they can use stuff like the targeting piloted by Microsoft AdCenter, and improve the control and measurement systems, they can take away Google’s toys…. and advertisers.
  In the UK, Google has over 80% of search [...]

  February 1st, 2008