'yahoo!' Category

• Pointlessly Ranking High In SERPS

  Lijit is a useful tool, and so is the new-ish Google property, FeedBurner. Between them, they describe the searches that lead people to this blog. Looking at the searches that lead people here, provides some insight into how search engines determine rank, and the techniques that SEOs use. As of the day this article was [...]

  January 9th, 2008

• Rev B: SEO, Game Theory and Intrinsically Corruptible Systems

  This is the other article on the End Of Life As We Know It. See also “Rev A“, published previously. A recent posting by Matt Cutts to invite reporting of paid links to Google set me thinking. One thought train lead to a fairly predictable (for me) posting. The other has lead into some stranger [...]

  April 24th, 2007

• Google, Disintermediation and Agencies

  Google probably wants to disintermediate advertising agencies. That is, it probably should offer services directly to the advertiser, allowing the advertiser and the channel to interact directly. Disintermediation was the big buzz of the dot.boom-and-bust era of the late 90′s. For years, my secret guide to Google has been Evans and Wurster’s Blown To Bits. [...]

  April 13th, 2007

• Click Fraud Buzz Will Grind On

  What is click fraud? Is it right that the search engines really define the industry meaning of click fraud? What if the search engines are complicit in reducing advertising ROI? What oversight exists? Could an advertiser or agency tell, or do anything about it?

  January 26th, 2007

• Twelve ways, plus a bit, less a few.

  Interesting click fraud chorus starting up here. This thought provoking piece, The 12 Ways of Click Fraud by Mike O’Krongli, is a response to the Andy Beal/Shuman Ghosemajumder articles. See also Andrew Goodman’s piece and his other one. I’m not entirely convinced by all of Mikes’ arguments. In the interests of trying to refine the [...]

  December 15th, 2006

• Google’s Evil Way with Content Match

  Google is mostly ethical and mostly gets stuff right. But every so often they do something that just has the stain of evil running through it. Google’s Content Match Advertising is just one of those things. I can see how they worked their way into it, and why the lure of cold hard cash keeps [...]

  October 4th, 2006

• Comparing AdWords and Overture (Yahoo!Search Marketing) Part 1

  Yahoo!Search Marketing (previously Overture, previously Goto) is the grandaddy of paid search. Despite “first mover advantage”, it is number 2 and looks headed to be number 3, at least in the US and Europe, to Google AdWords and more recently MSN AdCenter. It’s still an important source of leads though. Just as you shouldn’t ignore [...]

  September 28th, 2006

• Free search engine listing

  Search engines return two sets of results, for the most part. One section, often called “Sponsored Links” are adverts paid for by the advertiser and usually payment is made each time that someone clicks on the advert. The other section is free listings. This is the list of sites that, in the opinion of the [...]

  September 22nd, 2006