'yahoo!' Category

• Google’s Evil Way with Content Match

  Google is mostly ethical and mostly gets stuff right. But every so often they do something that just has the stain of evil running through it. Google’s Content Match Advertising is just one of those things. I can see how they worked their way into it, and why the lure of cold hard cash keeps […]

  October 4th, 2006

• Comparing AdWords and Overture (Yahoo!Search Marketing) Part 1

  Yahoo!Search Marketing (previously Overture, previously Goto) is the grandaddy of paid search. Despite “first mover advantage”, it is number 2 and looks headed to be number 3, at least in the US and Europe, to Google AdWords and more recently MSN AdCenter.
  It’s still an important source of leads though. Just as you shouldn’t ignore the […]

  September 28th, 2006

• Free search engine listing

  Search engines return two sets of results, for the most part. One section, often called “Sponsored Links” are adverts paid for by the advertiser and usually payment is made each time that someone clicks on the advert. The other section is free listings. This is the list of sites that, in the opinion of the […]

  September 22nd, 2006