Effective Internet Marketing Strategy and Tactics Through Test
Hardly news, but people who spam blogs, use search to look for them. So is there anything that can be done to reduce the attractiveness of a blog to spam? Have a look at this recent sample of keywords that lead to this blog, taken from Google Analytics. Spot anything?
Yup, a large fraction of the [...]
I’m going to take issue with Rand Fishkin of SEOmoz. I think his most recent White Board Friday video is just plain wrong. Normally, I have a lot of respect for what SEOmoz does, but I think the advice and implications are not just wrong, but dangerously wrong.
How Does Google Rank Results
I don’t know all [...]
If you aren’t part of the discussion… who’s in control of your brand? Google’s Sidewiki is an often neglected part of Social Media analysis and reputation management. It’s available as part of the Google Toolbar and in the as-yet nascent Google Chrome Browser market. Volume of users that *could* be engaged? The last estimated usage [...]
Google has a major strength and a major weakness, and they are the same. It is an engineering-lead business. That gives it some unique capabilities and some weaknesses. Before you make too many assumptions about me, let’s disabuse some of them:
I used to be a Top Contributor in the AdWords Help Forum (that’s a designation [...]
Click on the icon at lower right of the slide below, to get a full-screen view. Only 30 or so slides, not 280!
These are the slides we used (well, uploaded to “280slides.com“, and slightly edited for that service) for the presentation last Thursday. The slides wouldn’t upload (from Keynote, via a PowerPoint export) to Google [...]
Around half the people I talk to, about Search Engine Optimisation, are terrified of duplicate content on their own websites. But 80% or more of the spam that I see, is massively duplicated. Why do real site owners, with valuable content but multiple paths to it, fear duplicate penalties from Google, but spammers who endlessly [...]
Corporate Social Responsibility – How to donate for Chilean earthquake relief. If you’re in the USA, resources to find out about those affected and a way to donate. I’ve put up the app for finding people in the sidebar, for a few days.
Well done to Google’s socially minded developers for getting this up so quickly. [...]
Great story from a Google staffer about how his site started to disappear from rankings. I’ve seen clients lose *huge* chunks of traffic for very similar reasons. Sometimes the reason you don’t show isn’t for the obvious search engine optimisation reasons or that you’ve lost Google’s love. Sometimes there’s a simple technological explanation…
The Telegraph gives some details about the cases being brought against Google in Europe, about product search results. Who’s complaining, and about what, makes for some interesting speculation.
Let’s have a look at what Google Product Search is, and does, first… so we’ve got some context.
Google Product Search
It’s free. Anyone can sign up, and feed products. [...]
Personalised Search – how personal is it? Well, Bill Slawski, author of the SEO by the Sea blog, is someone for whom I’ve a lot of respect. So he’s in my social network. And when I went looking for recent articles on the uses of Google’s Website Optimiser for SEO purposes, look what I found:
You [...]
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