Published on May 11th, 2011 by Jeremy Chatfield

I attended Jupix‘ “Innovation and Imagination” conference yesterday. Main speaker was the estate agency trainer, Julian O’Dell of TM Training, who delivered a cracking series of talks on improving your estate agency from “good” to “excellent”, and the impact that better focused customer service has on revenues and profitability. My much shorter talk was about [...]

Published on May 7th, 2011 by Jeremy Chatfield

The local chapter of the British Computing Society and Bedford College are hosting a meeting that should be of interest to small businesses in the Bedford area on the subject of “Online Business Marketing for the Non-Technical”, presented by Stefan Drew, Wednesday, 18th May 2011 18;30 to 20:00. Book online at Bedford College. Material disclosure: [...]

Published on March 11th, 2011 by Jeremy Chatfield

Google really doesn’t get this stuff about identity, phishing, authentication and accreditation. We join various Google services for various purposes, often involving handing over money associated with advertising or other paid services. So it’s pretty important for us to be sure that we really are dealing with Google, and not some fraudulent site. The screenshot [...]

Published on February 4th, 2011 by Jeremy Chatfield

I think I’ve just seen a new Google search result format. It shows an “Add to iGoogle” link, a channel/date/time that isn’t on the referenced page, and links to the teams – a “synthetic search result” that draws together multiple elements from News, TV listings and regular keyword searches. I’ve been a little distracted by [...]

Published on November 13th, 2010 by Jeremy Chatfield

Google Analytics offers goal measurements, and you can identify the sources for visitors completing goals. If you’re trying to optimise revenue for a site, knowing where the buying visitors come from can help you focus on bringing in more of the same type of visitor. If you’ve created goals, such as a “thank you” page [...]

Published on November 13th, 2010 by Jeremy Chatfield

Google have announced pricing changes to the commercial Google Site Search tool, While Looking at the announcement I was interested to see, yet again, that Google isn’t using the query in a path to introduce tracking parameters, but is using the fragment (“#”) in the path: http://www.google.com/sitesearch/#utm_source=en-na-us-blog-GSSpricing11/12/2010&utm_medium=blog&utm_campaign=GSSpricing11/12/2010 Note the presence of the “#utm_…”. Though the [...]

Published on October 22nd, 2010 by Jeremy Chatfield

I gave a talk recently at Bedford College, with Mark Cook of the agency Further. Mark covered social media, focusing on the need to fully engage with the audience as a contrast to the usual marketing communications methods. I was focused on search marketing essentials. Here’s an embedded Google Doc, with a list of major [...]

Published on September 27th, 2010 by Jeremy Chatfield

I’ve been recruiting some SEOs recently. One of my differentiator questions for the phone interview, has been to ask candidates if they know what “Keyword Density” is, and whether it is important to search engines. The most common answer that people give to the question on keyword density, is that it used to be important, [...]

Published on September 26th, 2010 by Jeremy Chatfield

I completed the survey a little while ago and was intrigued by one question, about the technology used to create and deploy the blog. The question listed free third party hosting, paid third party hosting, and creating a blog from scratch. But that misses out what I’d thought was a significant tranche of blogs that [...]

Published on September 20th, 2010 by Jeremy Chatfield

I have a few applications that drop Tab Separated Values files – like the Google AdWords Editor. Sometimes, when trying to convert from TSV to CSV, you can get away with changing a tab to a comma. But fairly often, I find that the TSV data isn’t a strict comma separated format, when using only [...]